Meet the Team

CEO
Gypsy C. Gallardo, MPP
Gypsy has 28 years of experience leading and supporting the development of innovative solutions for economic equity. She works at the intersection of equity-related policy, practice, advocacy and media through her dual roles as CEO of UMA and its parent, the Power Broker Media Group. She holds a Master of Public Policy degree from Harvard University’s Kennedy School of Government with dual concentrations in Political & Economic Development and International Trade & Finance and a Bachelor of Arts in English Literature & Liberal Arts from the Whitney Young College of Leadership at Kentucky State University.

Director of Strategic Partnerships & Programs
Deborah Figgs-Sanders, MBA
Deborah Figgs-Sanders brings over 30 years of leadership experience in small business, corporate, and nonprofit management. She has held key roles with organizations such as YMCA Resource Centers, IBM Global Services, Barnett Technologies, AT&T American Transtech, and Boley Centers. In 2019, she made history as the first African American elected to represent District 5 in St. Petersburg, later winning re-election in 2024 and becoming the unanimously chosen city council chair. Widely recognized for her community impact, she serves on numerous boards and has earned multiple awards and honors. Deborah, married to Daniel for 25 years, is a proud mother of three sons, grandmother of four, and a graduate of St. Petersburg Junior College, Florida A&M University, and the University of Phoenix, where she earned her M.B.A.

Creative Director, Power Broker Media Group
Robert Gallardo
Robert is a multidisciplinary artist and creative director known for his work with A$AP Rocky and AWGE. He explores the intersection of art, commerce and culture through digital creations that comment on society and reference 90s pop culture, as well as through AI-enabled creation. He is the founder of gnoodl, a company supporting artists and collaborating on new media products.

Business Growth & Operations Manager
Toni Gallardo
Toni has 9 years of experience in small business development and management, including 5 years with the Power Broker Media Group and UMA. In her current role as Business Growth & Operations Manager, Toni oversees the Power Broker’s content management team, working across multiple digital platforms. She also leads administration, financial management, HR and operations for the family-owned firm. Toni previously worked with FORTUNE 500 mentioned firms, Northwestern Mutual and Mass Mutual as a licensed Financial Planner. She is a graduate of the Community Business Development Initiative at the St. Petersburg Area Chamber of Commerce and is studying toward a degree in psychology.

Research Assistant & Digital Development Coordinator
Alan Turnquist
Alan serves in the dual role of Research Assistant for Urban Market Analytics and Digital Development Coordinator, supporting platforms and projects by the Power Broker Media Group. He is a full-stack developer and problem solver with hands-on experience building scalable, user-friendly applications and systems. Alan's portfolio includes iOS and Mobile Development, Web & Backend Engineering, AI & Automation, Cloud, and SEO-related projects. He is pursuing a degree in Computer Science.
20 YEARS OF INNOVATION & EXCELLENC
Urban Market Analytics (UMA) is a division of the Power Broker Media Group, a family-owned company celebrating 20 years of interdisciplinary innovation supporting economic equity.
